About
Software for SMBs, built for owners.
Most business software is sold per-tool. You end up with five subscriptions, four logins, and three contact lists that disagree with each other. Nexus is the opposite: one workspace, one login, one contact list, and a marketplace of products you can add or remove the moment your business needs them.
Why we built it
We run our own businesses. We were tired of stitching CRMs to invoicing, watching contacts drift out of sync, and explaining to teammates why the customer they spoke to in support is "Acme Corp" in one tool and "ACME" in another. Nexus is the platform we wanted to use ourselves.
What we believe
- Owners should own their data — Nexus exports everything, anytime, in CSV.
- Pricing should fit the team. During Beta, pricing is agreed with our sales team based on your team size and the products you need — no tiers you have to squeeze into.
- Adding a feature should be a marketplace click, not a new product onboarding.
- The customer record is the most strategically valuable thing in your business. Treat it that way.
Where we started, where we're going
Nexus started in Saudi Arabia. We built it first for the SMBs we know best — the businesses in our own market, run by founders we sit across the table from. The product was shaped by their day-to-day: the tools they juggle, the portals they wrestle with, the moments where the cost of tool sprawl actually hurts.
Now we're going global. Same product, same team behind it, same one-workspace-one-login model. Whether you're a five-person studio in Riyadh, a freelancer in Lisbon, or a 30-person agency in São Paulo — Nexus is for you.
Where we are
Nexus is in Beta. The 18 products listed in the marketplace are in the platform today, with deeper functionality landing product by product. Every shipped product is available to Beta customers — contact our sales team at hit@eslingshot.com and we will get you set up.